一封自我介绍 · A letter of introduction

你好，奈凛。
我是菜头。

Hello, Nairin. I'm Caitou — a content operations specialist based in Ningbo.

做内容运营快五年，服务过一百多个账号，行业从餐饮、制造到文旅、家居。平时看番、拍照，也拍 cos。这份介绍里形容词不多，主要写我的经历、做过的事，和我喜欢的东西。

I've spent nearly five years in content operations and worked with more than a hundred accounts, from restaurants and manufacturing to travel and home goods. I watch anime, take photographs, and shoot cosplay. This page is light on adjectives: it's mostly about what I've done, what I've made, and what I like.

现居 / Based in宁波 Ningbo

经验 / Experience近 5 年 · Nearly 5 years

服务账号 / Accounts100+

工作方式 / How I work编导拍剪，一个人完成

菜头和一位 coser 在商场里的合照 — **和一位 coser 的合照**With a cosplayer

关于我

About me

我叫菜头，现居宁波，入行快五年，目前是自由职业者。接过一百多个账号的内容运营和编导工作。

My name is Caitou. I live in Ningbo and have worked in content for nearly five years. I'm a freelancer, and I've taken on content operations and directing work for more than a hundred accounts.

定位、脚本、拍摄、剪辑、封面、数据复盘，基本一个人走完。我服务的行业大多不太“二次元”——餐饮、制造、家居、文旅。这些工作教会我的事很朴素：先弄清楚要说什么，再想怎么把它说好看。

Positioning, scripts, shooting, editing, covers, data reviews — I usually handle all of it myself. Most of the industries I've worked in are not very “anime”: restaurants, manufacturing, home goods, travel. The lesson is simple: figure out what needs to be said first, then find a good-looking way to say it.

二次元这边，我和朋友一起做过一个 B 站账号，也一直自己拍照。它还不是我的主业，但确实是我最愿意花时间的方向。

On the anime side, I worked on a Bilibili account with a friend and have kept taking photographs. It isn't my main job yet, but it is where I most want to spend my time.

“把不好讲的事，讲得好懂、好看、有人愿意转发。” Make difficult things easy to understand, good to look at, and worth sharing.

我能独立完成 / What I can do end to end

账号定位Positioning 选题与脚本Ideas & scripts 拍摄Shooting 剪辑Editing 封面与排版Covers 数据复盘Analytics 达人合作Creator partnerships

我的审美，和我在看什么

Taste & references

我看的

番剧、cos、宅舞、二创都会看。看得多了，大概能分辨什么是用心，什么是应付。

I watch anime, cosplay, dance covers, and fan edits. After a while, you can tell what is made with care and what isn't.

我喜欢的创作者

圆子和无恙。喜欢她们对人物设定、节奏和镜头的处理，很多条反复看过。

Yuanzi and Wuyang. I like how they handle character, pacing, and camera; I've rewatched many of their videos.

让我确定方向的作品

《吉时已到》。它让我确认，二次元内容可以同时有审美和叙事。

Ji Shi Yi Dao. It convinced me that anime-adjacent content can be beautiful and tell a story at the same time.

我理解的 cos

还原是基础。真正让人记住的，是氛围、情绪，和一点故事感。

Accuracy is the baseline. What people remember is atmosphere, emotion, and a hint of story.

冬季主题拼图：雪景、雨伞与金毛的三张人像 — 01冬季主题 · 人像Winter portrait

夜景主题拼图：桌景、星光人像与窗边夜色 — 02夜景 · 氛围练习Night scene study

同一次冬季拍摄的拼图，女生和一只金毛 — 03同组照片 · 拼图From the same shoot

冬季主题海报，左侧是手写文案“把心事讲给小狗听” — 04冬季主题 · 排版与文案Layout and copy

抖音创作者何观行的作品截图：斗笠、花与古装 — 05审美参考 · @何观行Reference, not my work

抖音创作者何观行的作品截图：白发、长剑与红衣 — 06审美参考 · @何观行Reference, not my work

说明：第 05、06 张截图来自抖音 @何观行（有课），仅作审美参考，不是我的作品；第 01—04 张冬季主题的图是我自己拍摄和后期。点开可以看大图。

我和二次元的一点交集

Anime-adjacent work

Bilibili account

「骆骆很大方」

这是我和朋友一起做的 B 站账号。内容以宅舞翻跳、cos 变装和节日企划为主，做过两周年、生日作、雪初音、HoneyWorks 这些系列。我参与选题、拍摄和剪辑，也一起看数据、调整更新节奏。

粉丝不算多。但这段经历让我熟悉了二次元内容的节奏和表达方式：卡点、氛围，以及圈内人一眼能看懂的细节。

“Luo Luo Is Generous” is a Bilibili account I worked on with a friend. The content was mainly dance covers, cosplay transformations, and seasonal projects — anniversary and birthday videos, Snow Miku, HoneyWorks. I worked on ideas, shooting, and editing, and we reviewed the numbers together to adjust our schedule.

The follower count isn't large. But it taught me the rhythm and language of anime content: beat sync, atmosphere, and the details an audience inside the fandom notices immediately.

1.7 万

粉丝 / Followers

7.5 万

获赞 / Likes

投稿 / Videos

数据为 2025 年 10 月公开主页口径
Public profile figures, October 2025

服务过的账号

Accounts

从一百多个账号里挑了六个，覆盖制造、餐饮、文旅、家居和文创。数字不算漂亮，但都是真实的。

Six accounts out of more than a hundred, across manufacturing, restaurants, travel, home goods, and cultural products. None of these numbers are spectacular, but they are real.

账号 / Account	平台 / 类型 · Platform	粉丝 / Followers	获赞 / Likes	作品 / Posts
老席匠金叔	抖音 · 制造品牌创始人 IP	9008	19.2w	157
海涛大油边	抖音 · 餐饮老板 IP	5422	6.9w	308
皓哥黄牛肉	抖音 · 餐饮老板 IP	2061	2.4w	215
广安故事	抖音 · 城市文旅	4876	4.4w	34
森林态被窝	小红书 · 家居品牌	513	2364	—
竹里造物	小红书 · 文创品牌	104	476	—

数据为 2025 年 10 月主页截图口径；小红书两列为赞与收藏合计。六个账号合计约 33 万赞，最高单条 10.4 万赞。展示账号的后期内容并非全部由我制作，具体负责时段可以逐条说明。

Figures come from public profile screenshots in October 2025; for Xiaohongshu, likes and saves are combined. The six accounts total roughly 330k likes, with a best single post of 104k. Not every later post on these accounts was made by me — I can walk through the exact periods I handled.

三个案例

Selected work

三种不同的题目：一个人、一家店、一座小城。挑它们，是因为方法可以迁移。

Three different problems: a person, a shop, a small city. I chose them because the methods travel.

制造业 · 创始人 IP · 抖音

把一位做了四十年竹席的董事长，做成账号里能被记住的人

Turning a 40-year bamboo-mat maker into someone people remember.

背景

老字号竹席品牌，董事长做了四十年。之前的视频都是企业宣传片，人物没有记忆点。

我做的

把称呼从「董事长」改成「金叔」，固定出镜和开场；选题从产品转向汉席、竹知了、创业故事。

结果

157 条视频，9008 粉丝，19.2 万赞；置顶单条 10.4 万赞。评论从问价格，变成问在哪买、能不能去厂里看看。

沉淀

人物 IP 的三个支点：固定的称呼、固定的开场、稳定的选题方向。这三点和行业无关。

A traditional bamboo-mat brand. The chairman had forty years of experience, but the earlier videos were corporate films with no memorable character. I changed how he was addressed, gave him a fixed opening, and moved the topics from products to stories. 157 videos brought 9,008 followers and 192k likes; the pinned video alone has 104k. The takeaway: a person-led account needs a fixed name, a fixed opening, and a steady topic direction — regardless of industry.

本地生活 · 餐饮老板 IP · 抖音

308 条视频，让一家烧烤店在线上有固定的客人

308 videos, and a barbecue shop with regulars online.

背景

东北烧烤店，老板是 95 后，会烤但不擅长表达，客流基本靠门店位置。

我做的

三条内容线同时跑——老板出镜讲人话、烤制过程特写、门店日常；用日更测试选题，把有效的留下。

结果

308 条视频，5422 粉丝，6.9 万赞，置顶 4.0 万赞；主页打通团购与直播，线上开始反哺到店。

沉淀

短视频和直播不是两件事。短视频负责让人认识，直播负责让人下单。

A barbecue restaurant in northeast China. The owner was born after 1995; he could cook, but was not comfortable on camera, and foot traffic depended on location. I ran three content lines in parallel — the owner speaking plainly, close-ups of the grill, and daily life in the shop — and tested topics with daily posting. 308 videos brought 5,422 followers and 69k likes; the pinned video has 40k. The profile linked to group deals and livestreams, and online slowly fed the shop. The takeaway: short video and livestream are one system — one makes people aware, the other makes them buy.

城市文旅 · 纪实短视频 · 抖音

给一座小城找到可以重复使用的叙事

A reusable way to tell a small city's story.

背景

地方文旅账号，素材不缺，但缺少统一的叙事方式；拍了很多地标，转发很少。

我做的

提炼「一个人 + 一个时间点 + 一句话」的小城叙事模板，先拍凌晨的菜市场、返乡的列车。

结果

34 条视频做到 4876 粉丝、4.4 万赞；「凌晨菜市场」「返乡专列」成为可以继续做的系列。

沉淀

模板不是偷懒。有了稳定的结构，才能稳定地产出情绪。

A local tourism account. There was no shortage of footage, but no consistent way of telling the story; it had shot many landmarks and earned few shares. I built a simple template — one person, one moment, one line — and started with the vegetable market at dawn and the train home for the holidays. 34 videos brought 4,876 followers and 44k likes, and the two series became something I could keep making. The takeaway: a template isn't laziness. A stable structure is what lets you produce emotion consistently.

06 / Contact · 联系

如果你看到这里，觉得可以聊聊，随时找我。

If you've read this far and think it's worth a conversation, I'm easy to reach.

电话 / Phone +86 183 6827 2612

邮箱 / Email 1420035722@qq.com

现居 / Based in 宁波 Ningbo

不合作也没关系，多认识一个同好也很好。
And if it doesn't lead to anything, that's fine too — another friend in the same fandom is still a good outcome.

菜头 · 内容运营 2026.10 · Ningbo